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Armstrong Motor Group Now In The Travel Business

Following the successful acquisition of the Peugeot and Citroen distribution rights for New Zealand just over a year ago, Armstrong Motor Group has now signed contracts to represent the PSA Group in New Zealand for their holiday car leasing programs in Europe. This encompasses the Peugeot Open Europe, Citroen Euro Pass and DS Euro Pass programs, representing the three brands within the PSA Group.


The schemes are provided by the French Government and allow New Zealand travellers to lease a tax-free vehicle in Europe from 21 days to almost 6 months in duration. Each leased vehicle is brand new with full unlimited kilometre factory warranties, has comprehensive no-excess insurance and can be collected at various locations throughout Europe and the United Kingdom.


In making the announcement, Managing Director Rick Armstrong said “the new Armstrong company Drive Holidays Limited which will trade as Drive Europe will be run by Delwyn Sinclair who will start as General Manager of the business on 1st September 2018. Delwyn has been involved in the sale of leasing products in Europe since 1994, so has significant experience to bring to the role.”


“Armstrong’s Advisory Board Chair, Mark Darrow, has been working on this project for us over the last 12 months and we see it as a natural extension of our representation in New Zealand for the Peugeot, Citroen and DS Automobile brands. There are many synergies within our existing business, and it could double the number of vehicles we can attribute to our sales efforts.”


“Our experience in the last year as the New Zealand importer for the brands has been very positive, and we are delighted to extend that relationship even further into the travel sector through the number one European leasing program.” he concluded.


Drive Holidays will have two Auckland based offices located in Grafton and Botany and will be fully operational from 1st September 2018 in time for the new travel booking season.


For further information and pricing please visit:

Peugeot Drive Europe

Citroen Drive Europe

Or alternatively, please contact Delwyn or Ranjeeta at our Drive Europe team for more information:


Email: [email protected]
Phone: +64 9 394 7710
24/7 Mobile: 021 08 61 33 79 (Delwyn)
City Office: 27 Nugent Street, Grafton, Auckland
East Auckland Office: 279 Ti Rakau Drive, Burswood, Auckland
Postal/Courier Address: 27 Nugent Street, Grafton, Auckland 1023
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Mercedes-AMG Performance Centre Launched at Armstrong Prestige Christchurch

Mercedes-AMG Performance Centre

As the first of its kind in the South Island, the Mercedes-AMG Performance Centre was launched at the end of June in Christchurch. AMG Performance Centres are a global initiative, giving dedicated space to Mercedes-AMG product, with motorsport-themed display areas, and customers are met by specialist staff trained at AMG headquarters in Affalterbach. The Christchurch Centre is the 14th in Australasia.
Mercedes-Benz Cars New Zealand general manager Ben Giffin says the opening of the AMG performance centre in the South Island is perfectly placed to capitalise on the rapidly expanding portfolio of Mercedes-AMG vehicles. “Our South Island customers have always had an incredible passion for Mercedes-AMG vehicles,” says Giffin.
“Bringing the Mercedes-AMG brand experience to the South Island will give customers and performance enthusiasts alike more direct access to everything it stands for. The new performance centre highlights the strength of the passion of our retailer Armstrong Prestige and our customers for the Mercedes-AMG brand,” he says.
AMG performance centres are an immersive experience which are being rolled out around the world and are also characterised by high quality materials, motorsport theming and the use of hallmark AMG colours to create a memorable experience.
Dennis Mehan, AMG boss for Australia and NZ, was on hand, and said, “Over the past two years we’ve opened 14 AMG Performance Centres, out of 500 globally, across Australia and NZ. “Today, AMG produces over 130,000 cars per annum and has 1500 employees. There are plenty more exciting cars to come – we’re only just seeing the beginning.
“The pace of technological change is unbelievable; you’ll see that shortly with a car called Project One. We’ll be the first manufacturer ever to put a Formula 1 engine into a road car. There are eight of these cars coming Down Under, at an on-road cost just under the five-million-dollar mark. “We could have sold more – I’ll tell you that right now.
“We are the number one market in the world for AMG. One in every five Mercedes cars sold in Australia and NZ is an AMG; that’s double the next-best market. We’re the fifth-largest market in the world for AMG and the 12th largest for Mercedes-Benz. Fifty per cent of Mercedes-Benz cars sold in Australia carry an AMG package. That’s better than any other market in the world… by double.
With 7000-odd sales in Australia and NZ last year, we’re selling five per cent of the total production of AMG.
“We also outsell Porsche. There is only one other market in the world where AMG outsells Porsche as a standalone brand and that’s Japan. We currently have 23,000-plus customers on our database. We see a lot of technology that’s currently in F1 coming down to these [road] cars. In fact, keep a look out for the upcoming ’53’ range. The 48-volt technology that’s in these cars called EQ Boost is straight out of last year’s F1 car. So don’t think that F1 technology doesn’t reach us every day.”

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New Cars Versus Imports – The NZ Herald

Rick Armstrong

Leading auto group says new cars now much cheaper to own & finance than imports.

It can be about 13 per cent cheaper to run a new car than a used imported vehicle in New Zealand, saving over $5000 over four years.

The surprising estimate comes from Rick Armstrong, Managing Director of Armstrong Motor Group, and turns the normal perception on its head.

Armstrong, who says there is little data available but quotes 25 years’ experience in the industry, uses two case studies of almost identical value to support his opinion. They focus on running costs of the two vehicles (see below) but don’t include depreciation nor the greater residual value of a new car when it comes to resale. He also criticises the environmental impact of bringing in 150,000 used Japanese cars.

“When used vehicle imports first started coming to New Zealand from Japan 30 years ago, it was to provide New Zealanders with a cheaper car option,” he says. “However the unprecedented growth of the new car market over the past five years or so has seen a major shift in the levels of value and affordability you now get when purchasing and owning a new vehicle.”

Armstrong says:

• Unlike new New Zealand vehicles, his experience was that imports rarely came with a traceable service history. Without that, these vehicles are far more likely to have major failure issues down the track as well as general maintenance upon arrival.
• Vehicle ownership periods in Japan are much shorter than in New Zealand so the necessity to maintain the vehicle isn’t as great.
• Many imports arrive with snow tyres that need to be switched out and vehicles from Japan are predominantly 5-10 years old, have done high kilometres and require a lot of work to pass a Warrant of Fitness inspection.

“You also have to consider the impact on the environment,” he says. “In my opinion, we get very little use out of these vehicles and then they have to be disposed of or sold with little residual value. Used imports are adding to the age of our fleet as well as potentially affecting the amount of fatalities of the road due to the relatively low safety levels of these aged vehicles.

“When you consider this across 150,000 vehicles, it’s a lot of waste for the country to absorb, in my view.”

Big and rapid changes in technology and competition have led to increased safety levels of new vehicles, now packed with safety features and driver aids, he says: “More safety features are being introduced as standard so you don’t need a big budget to find affordable technology. New vehicles have also become more environmentally friendly with lower emissions and innovations like stop-start technology which helps save fuel.

“Servicing is often offered free for the first 3-5 years, the vehicle is covered by warranty and, in my experience, the resale value of a New Zealand new car is much higher.

“Most new cars can now be purchased on a flexible finance plan on a very low finance rate which makes them more affordable, paying off the vehicle with a small interest component.”

New Car

Nissan X-Trail SUV
Cost: $37,490 + orc
Service Plan (3 years): $1,250 including GST
Warranty (3 years): Free
Finance (4 years) at 1.9 per cent (typical from a dealership); 0 per cent deposit
Interest + Fees Paid: $2,319
Total Amount Paid: $41,059

Imported car

2012 Mazda CX-5 SUV
Cost: $31,980 + orc
Servicing Cost (3 years): $1,440 including GST
Warranty (Autosure 3 Years) $1,995 including GST
Finance (4 years): at 14.65 per cent interest rate (an average; market rates vary from 10-16 per cent depending on personal and other circumstances); 0 per cent deposit
Total Interest + Fees Paid: $10,891
Total Amount Paid: $46,306

Armstrong says that is a differential of $5,247 or 13 per cent.

• Armstrong Motor Group is a privately owned New Zealand dealership network retailing 19 brands and operating 13 dealerships nationwide.
• The group includes three branches of Toyota (Auckland City Toyota) in Grey Lynn, Greenlane and Mount Wellington and opened facilities in East Auckland last year for Hyundai and Mercedes-Benz, with Peugeot Citroēn operating out of Greenlane since 2015 and the South Island’s first Mercedes-AMG Performance Centre having just been launched in Christchurch at one of the Prestige dealerships.

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Armstrongs NBR



Armstrong’s NBR

Armstrong Motor Group is proud to partner with the NBR (National Business Review) for the quarterly premium motoring edition.

NBR Radio also conducted interviews with Rick Armstrong, Managing Director of Armstrong Motor Group to discuss the current automotive market and the advantages of purchasing New Zealand new over a used import. These three interviews can be heard the NBR radio segments for the week of 23rd to 27th October 2017.

At Armstrong Motor Group and Armstrong Prestige our customers are at the heart of everything we do.

Across our expanding network we represent the very best brands in the automotive world with convenient locations in Dunedin, Christchurch, Wellington, Lower Hutt and Auckland.

Armstrong’s NBR Visitors – Click here to view a selection of 1500+ vehicles

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East Auckland Hyundai – Now Open

East Auckland Hyundai Now Open
East Auckland Hyundai is now officially open – click here to view the dedicated East Auckland Hyundai website

East Auckland Hyundai

Ti Rakau Drive commuters have no doubt noticed Armstrong Motor Group’s latest addition to its flagship dealership – East Auckland Hyundai, which opened its doors to customers last month. Owned by Armstrong Motor Group, which also operates 12 other dealerships and represents 19 brands in total across the country.

The new dealership is more than 11,000 m2, with a 5,500m2 square foot of floor space, 21 service bays and 7 grooming bays– all equipped with the latest technology, diagnostic equipment and of course, a high-tech coffee machine for customers waiting on vehicles being serviced.
The facility’s design reflects Hyundai’s new Global Dealership Space Identity that is currently being rolled out worldwide. This new concept stems from Hyundai’s underlining commitment to delivering greater levels of customer satisfaction and becoming the most-loved automotive brand. This new identity goes further than the traditional car showroom. It combines open space, modern furnishings and the latest technology to deliver an enhanced customer experience.
Customer emotion, vehicle motion and the outdoors are concepts that influenced the dealerships visual aesthetic. The dealerships warm bronze exterior tones combined with natural light flows through the interior, resulting in a bright, airy and sophisticated ambience right through in to the service bay.

The new Ti Rakau Drive dealership is half occupied by Mercedes Benz Botany which operates with separate sales and service facilities on the left-hand side of the site.
Founder and Managing Director of Armstrong Motor Group, Rick Armstrong has high hopes that the brands will act as complimentary partners, creating a diversified automotive centre that East Auckland has lacked up until now.

“East Auckland Hyundai is an immaculate new facility that showcases the stylish, high-quality, well-equipped Hyundai vehicles in the new Hyundai line up,” said Armstrong.
“It was a long process getting the site to the standard we wanted and we are incredibly happy with the outcome. The dealership is in the center of one of New Zealand’s fastest growing areas and having Hyundai – a quality high volume brand with a wide range of vehicles, will compliment Mercedes-Benz, and is a perfect fit for us.” Armstrong concluded.

Combined the two new dealerships have created over 60 new jobs for the East Auckland region. “We’re working on building a reputation for hiring the best people, then delivering exceptional customer service and customer care programs at every touchpoint” James Davy the new Dealer Principal for East Auckland Hyundai says. “Our investment and large-scale recruitment demonstrates our commitment to the Auckland region, particularly in the east and our confidence in this area’s growing economy”

James credits the early success of the dealership to a passionate team along with the strength and growing reputation of the Hyundai brand and its commitment to adapting with technology.

Utilizing the latest in technical expertise and leading technologies, the service centre technicians at East Auckland Hyundai are factory trained to help maintain and protect the new purchases made from the dealership. By carrying genuine Hyundai-specific parts and accessories, East Auckland Hyundai aims to offer the highest quality and friendly mechanical service at a competitive price for both Hyundai drivers and vehicle owners of other brands alike.

Being the newest dealership in the Hyundai network also comes with its advantages. The dealership was the first to make available the new Hyundai i30 to its East Auckland audience and Davy expects to see these opportunities arise more frequently in the future.

“Hyundai is coming on strong with stylish, high-value vehicles which we can offer first to our customers, these are also backed by the best warranty in the business,” says Davy. “There’s a lot of interest in the brand among smart shoppers and we’re excited to offer Hyundai’s expanding line-up along with outstanding service support to car buyers in the East Auckland region.”

Davy intends to have a strong focus on customer experience and offers competitive pricing on all services including finance options through Hyundai Finance New Zealand. The dealership opened with a finance promotion offering customers the opportunity to own a brand-new Hyundai at 0% interest.

“Our customers are at the heart of everything we do, so our new dealer identity has been designed around them. It provides a space for sales and aftersales engagement, and adds a new dimension – where customers can truly experience the Hyundai brand” Davy conclude

For the Armstrong Motor Group, this further expands its Auckland footprint with dealerships already in Grey Lynn, Greenlane and Mt Wellington. The two dealerships at 279 Ti Rakau Drive, Botany are by far the largest established by the privately-operated dealership network.

With a successful first few weeks for the new dealership and a strong sense of momentum, the future looks bright for East Auckland Hyundai and its team.

To check out the great deals on offer from East Auckland Hyundai head to, call 09 272-2010 or pop in and visit James and the team seven days a week

To find out more contact East Auckland Hyundai Marketing Executive Dawn Te Whata on 09 394 7823 [email protected]

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Armstrong Motor Group confirms Hyundai for new Botany dealership

East Auckland Hyundai is now officially open – click here to view the dedicated East Auckland Hyundai website

East Auckland Hyundai


As the finishing touches are put on the massive new dealership in Botany, Rick Armstrong has confirmed that Hyundai will sit alongside Mercedes-Benz in the new complex.


Built on a large 11,000 m2 site at 279 Ti Rakau Drive and boasting nearly 5,500m2 of floor space, the dealership was always built for two brands, with separate facilities for each.


“We now have two exceptional franchises for the site that compliment each other really well, and it will create a new automotive centre that East Auckland has lacked up until now” said managing director Rick Armstrong.


“We expect Mercedes-Benz to be open in early June, with Hyundai following shortly after. The new dealership has been a huge undertaking and am delighted that the new state-of-the-art facility is nearly complete” he added.


The dealership has been in the making for two years as land was found, designs were finalised and the build program completed. The new dealership will trade as East Auckland Hyundai.


“We are incredibly happy with the outcome. The dealership is in the centre of one of New Zealand’s fastest growing areas and now having Hyundai – a quality high volume brand with a wide range of vehicles, it will compliment Mercedes-Benz, and is a perfect fit for us.” Rick Armstrong concluded.


The Armstrong Motor Group now represents 19 automotive brands over 13 locations across New Zealand.


Employment: For further information regarding employment opportunities at East Auckland Hyundai please contact [email protected]


Media & Press: For further information please contact Rick Armstrong on 09 600 0900

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A Kiwi Success Story


Armstrong Motor Group began in Christchurch in 1993 and has grown steadily since its early days. Today it is one of the most successful automotive retail businesses in the country, representing 18 of the world’s most prestigious automotive brands and employing over 450 people.
“We’ve built a reputation for hiring the best people, then delivering exceptional customer service and customer care programs at every touchpoint,” says Armstrong founder and Managing Director Rick Armstrong.
With established dealerships in Christchurch, Dunedin, Wellington and Lower Hutt, the most recent phase of the company’s expansion has been an investment into the Auckland market, opening one European and three Toyota dealerships.
This has been a significant step in the company’s growth. “We had our eye on the Auckland market for some time. Toyota is New Zealand’s favourite car, and in the biggest-selling vehicle market in the country, it was the perfect opportunity.” The move has been a positive one, as the Armstrong-owned Auckland City Toyota dealerships are now the number-one-selling Toyota dealerships in New Zealand.


The next successful chapter in the company’s legacy is about to unfold with the opening of a brand new state-of-the-art facility in Botany, East Auckland. One half of the site will house the luxury brand Mercedes-Benz, and will be the biggest facility of its kind in New Zealand. The other half of the location is still an open opportunity.
“We’re looking for a high-quality brand with a similar customer-centric philosophy to us, who’s looking for incremental growth potential,” Armstrong says.


With a proven track record and a strong sense of momentum, the future looks bright for Armstrong Motor Group and the brands it proudly represents.


Reference Kia Ora Magazine March 2017

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Armstrong Motor Group sponsors the Royal New Zealand Ballet

Armstrong Motor Group is proud to support the Royal New Zealand Ballet

March 2017


Armstrong Motor Group are proud to support the Royal New Zealand Ballet in their 64th year of performing for the 2017 season.


The Royal New Zealand Ballet began in 1953 and has developed a reputation across New Zealand and internationally for strong characterisation in the staging of full-length dramatic works.

The ballet consists of 36 dynamic dancers performing a broad range of dance that is ultimately unique to the company itself and to Aotearoa.


This year, the company has three big shows running all across the country.

The Carmen with L’arlésienne ballet features two landmark works of 20th century dance, never before performed in New Zealand.

Three by Ekman showcases three pieces typical to Ekmans exhuberant and complex style.

The third show Romeo and Juliet is inspired by Franco Zeffirellis 1968  film, retelling the well-known Shakespeare classic.

The shows will be performed across Christchurch, Invercargill, Dunedin, Blenheim, Rotorua, Palmerston North, Wellington and Auckland and the RNZB will be joined onstage by the New Zealand String Quartet.


As an organization, Armstrong Motor Group believe in supporting local artists in the community and will be providing the team from the RNZB with two brand new Peugeots; a 208 and 308. These compact European hatchbacks are the perfect dynamic and elegant match for the RNZB and will keep the company stylishly mobile during their upcoming busy season.


Armstrong Motor Group are excited to support such an enthusiastic group of performers and will be heading along to enjoy the show amongst all other excited dance enthusiasts.


For more information on the latest upcoming RNZB performances please visit


For further information or details regarding the new partnership between Armstrong Motor Group and the RNZB please contact Naoya Todoroki, Marketing Executive at [email protected]

Photo from Left: Nigel Boyes and Brian Wood from the RNZB. Right: Dan McLaughlan Peugeot Brand Manager with the new Peugeot 2008 at Armstrong Motor Group in Lower Hutt

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Minister visits new Mercedes-Benz Botany dealership under construction


December, 2016
Minister of Transport, the Hon. Simon Bridges and Botany MP Jami-Lee Ross recently visited the construction site for Armstrong Motor Group’s massive new Mercedes-Benz Botany dealership in East Auckland.


The project is on track for opening in May 2017 and now well over half way through the build program with the roof installed and concrete floors poured, having broken ground originally on 9th May 2016.


The site boasts over 5,100 square meters under roof including 21 service bays and is understood to be the largest retail dealership building in New Zealand.
The wider Botany area is growing incredibly fast, and this will provide the genesis of a new Auckland automotive precinct on for Auckland East.

For the Armstrong Motor Group, this further expands its Auckland footprint with dealerships already in Grey Lynn, Greenlane and Mt Wellington. The new Mercedes-Benz Botany dealership at 279 Ti Rakau Drive, Botany will be by far its largest.

Armstrongs have already announced that Mercedes-Benz have awarded the Armstrong Motor Group the franchise for the area – making it the third Mercedes-Benz dealer in Auckland and the tenth in New Zealand.

The Armstrong Motor Group is no stranger to the brand with two Mercedes Benz dealerships, in Christchurch and Dunedin, and has been named Mercedes-Benz dealer of the year for the past five years.

Armstrongs have been working in conjunction with Ti Rakau Properties, part of the United Industries Group, to develop the 1.1 hectare Ti Rakau Drive site.

For more information click here.

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Marcus Armstrong wins final round of European Kart Championship

August 2015.
Christchurch-born Tony Kart driver, Marcus Armstrong has beaten some the world’s best in the final round of the European KF karting champs at Kristianstad, Sweden.

The round win is the 14-year old’s most significant win to date and follows a recent 2nd position in the Winter Cup in Italy. The weekend’s achievement will undoubtedly draw attention from some of motorsport’s best-known teams, an exciting prospect for Armstrong.

“This result validates everything I’ve been working toward this year. It’s been a very intense learning curve being based in Europe since February, I’ve raced extensively in the States and Asia but the racing here is easily the most fiercely contested in the world, familiarising myself with that early in my career stands me in good stead for future opportunities.” Says Armstrong

Armstrong bounced back from a spectacular crash on Saturday when a shunt from another driver sent Armstrong into a tyre wall causing the kart to flip and throwing Marcus from the seat. Despite the off-track excursion Armstrong remained focussed to secure the win, working his way up from 19th to 6th in the pre-final qualifying.

“Some great work has been done by the team extracting the speed from the kart and I’ve been working hard with simulator training as well, it really culminated in an awesome result this weekend. To get my first win in a European Championship event is a massive achievement, I’m so glad to deliver the result to the supporters that have helped me get here.”

Marcus will remain based in the UK under management by former World Champion, Oliver Oakes, testing in F4 and training in anticipation for the World Karting championships in September.