Mercedes-Benz C-Class and S-Class Coupe Awarded at 2015 Good Design Awards
Mercedes-Benz Australia/Pacific has received critical acclaim for the new C-Class and S-Class Coupe, and been recognized by Good Design Australia for outstanding product design and innovation.
The Good Design Awards, established in 1958, showcase the finest examples of design across a broad range of industries and design disciplines, and are regarded as one of the world’s most prestigious and coveted design prizes.
“We are delighted to have been recognized for multiple Product Design awards in this year’s Good Design Awards” said Horst von Sanden, Managing Director Mercedes-Benz Cars and Chief Executive Officer, Mercedes-Benz Australia/Pacific. “Despite outstanding competiton, the judges have identified that our product design is among the best in the world, and we would like to thank them for their fair assessment and expertise.”
The Good Design Australia judging panel said that “visually, the new C-Class represents a bold departure from its predecessor. Its design is muscular and full of character, at the same time showcasing its high-tech nature in a purist and exciting way. This combination of emotion and intelligence reflects the essence of the Mercedes-Benz brand.”
The Mercedes-Benz S-Class Coupe was also highly regarded by the judges who said that, “. . . the S-Class Coupe combines design and technology to produce a masterpiece of automotive refinement. It’s characterised by typical rear-wheel drive proportions, emphasised by the hallmark Mercedes dropping line. Design features include its bonnet with pronounced lines and powerdomes, the accentuated wheel arches as well as the large wheels.”
Dr. Brandon Gien, Good Design Australia President said, “Through the annual Good Design Awards, we showcase the best examples of design, innovation and creativity that are pushing the boundaries and driving positive change. 2015 has been a significant year for these prestigious awards as we broadened the categories to better reflect the ever-expanding role of design into areas of business and society.”